Pinterest Predicts can help marketers and creators understand what kind of content they can create in the near future that will be popular and resonate with audiences. Through data-backed predictions, Pinterest Predicts gives marketers and creators a glimpse into the future as 2022 planning intensifies.
As the first in-app experience tied to the initiative, Your 2022 is a personalized Idea Pin that shows Pinners the things they've loved this year, trends they might have tried first, and suggests what they should try next in 2022. Pinterest also takes a page out of Spotify’s book with its version of Spotify Wrapped in the form of Your 2022. People will plan their great (indoor) escapes and designate rooms in their homes to decompress, vibe and rage.
The following are some of its biggest trend predictions:Īncestral eats: This year, Gen X and Boomers will say goodbye to over-the-top eating experiences and embrace their roots (or somebody else’s!).ĭon’t Quit Your Yay Job:Who says hobbies can’t be lucrative? In 2022, people will build a new biz based on their specific interests, such as eyelashes, real estate or party rentals.Įmotional espace rooms:If you need a place to go to feel all the feels, there’s a room for that. Each trend includes creator spotlights, key trending search words, examples of content that illustrates the trend, and actionable tips for brands and creators on how to integrate the trend into their content. The report boasts 175+ trend predictions spanning a number of categories, including home, fashion, food, well-being, parenting, and travel. For this report, Pinterest analyzed data across 400 million+ monthly users around the world. As the new year approaches, Pinterest is back with Pinterest Predicts, its annual report that explores what will be trending in the coming year.
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